Getting the good news out
How to ensure positive stories from your school can gain maximum coverage in a fragmented media landscape.
Taking brilliant photos
In the smartphone era, we’re all photographers – yet many of us still take duff pics. Learn some tricks of the trade – and the pitfalls to avoid – from our professionals.
Making a start on social media
You know you need to use social media to communicate with parents, but who will monitor and update it and how will you avoid problems? Don’t panic – we can get you started.
Staying safe on social media
Working together with students and parents can help all parties reduce the risks associated with social networking. Our team has lots of useful links and advice.
Helping P16 students run supervised social media
Digital natives can harness their knowledge for the good of themselves and their school. We provide training that supports students and staff to share good news and experiences safely.
Community engagement
Know your audience! Reputation often lags behind fact, so it is important to reach ‘influencers’ in your community – parents, feeder primaries, councillors, business owners – who can help share the up-to-date reality of your school.
Handling the media
A crisis could strike your school at any time. Our understanding of how the media works can help you ensure you are prepared to handle publicity on your terms.
Next steps in social media
You’ve got a Facebook page, but not much engagement. We will show you how to create engaging posts and target the right audiences.
Writing for different audiences
Education jargon – so many acronyms! – seems normal to teachers but is baffling to the outside world. We’ll help you consider the right ‘tones of voice’ for communicating with parents, governors and your community.
Communicating with parents
There are so many channels for reaching families, yet ‘poor communication’ is a common complaint. We help you identify the best way to share different messages with parents.
Improving your website content
It’s checked regularly for DfE compliance – but is that good enough? Let’s think about who your website is for and how and when it can be updated with valuable information and photos.
Creating a communications policy
Clear expectations at the outset help prevent problems arising or escalating. A communications policy, linking to other policies, can really help.
Developing a communications strategy
All schools, even the oversubscribed, can benefit from a clear marketing plan. Create a year-round plan for what will be promoted when, and by whom.
‘Joining up’ comms for a new MAT
Bringing together several schools with their own individual identities can be a challenge. We will help identify the priorities for achieving a cohesive brand.
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