Schools in England spend up to £75 million a year advertising jobs, according to the Schools Minister Nick Gibb.
He says that’s why the Department for Education has launched a free service to advertise teaching vacancies. https://www.gov.uk/government/news/new-teacher-recruitment-service-set-to-save-schools-millions
More than 8,000 schools are said to have signed up so far, but some of them declare they have not received any applicants through this route.
All the schools we talk to tell us that recruitment of new teachers and retention of existing staff is a major issue.
So, given that the expensive TES, eTeach etc and the free DfE routes might not work, what else can heads do to attract high-quality applicants?
We worked successfully this spring with Bridge Learning Campus in south Bristol on two successful social media recruitment campaigns, one for teachers in general and one specifically for primary teachers.
By targeting certain demographics, professional interests and geographical locations, the schools attracted the interest of nearly 200 teachers. High-calibre candidates have been interviews and job offers made.
Another of our team also worked with a special school MAT on a social media campaign using quotes and photos from existing staff to explain the rewards of working in the sector.
Both are great examples of thinking imaginatively about how to meet a challenge and then working closely with media professionals to achieve the desired results.
Get in touch if you’d like us to help you solve your recruitment problems.
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