Paddy Power are known for their PR stunts … but this one caught the eye.
They paid out on a 500/1 bet placed by two Rangers fans … that arch rivals Celtic would lose the second leg of their Champions League tie in Kazakhstan 6-0… having established a 5-0 lead in the first leg.
You can read all about it here.
On the face of it, madness by the bookie? Of course not … for just £3,000 they have bought publicity across much of Scotland’s national media and beyond.
The (Paddy) Power of PR!
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